YOUR TIME IS NOW -
12AM STUDIO aims to explore global and personal concepts through ready-to-wear as well as customisable jewellery and apparel. We, as a brand, are on a constant quest of innovation, looking for the now and tomorrow, while keeping true to our South African lens as well as looking through the eyes of the consumer. 12AM STUDIO is committed to the exploration of presenting both women’s and men’s pieces in a way that elevates their everyday experiences and promotes the idea of using the visual to tell a unique and authentic story.
This debut collection uses words, letters and images to project a world of attitudes, moods and statements about individuality and independence. This is the driving force of Love Yourself, being the debut collection, and sits at the core of jewellery pieces themselves.
The collection features a range of 14kt gold studs handset with diamonds and precious stones which are safe for direct ear piercing. This collection also features a range of necklaces and bracelets made from 9kt gold (white, yellow, rose) and sterling silver.
C – 001/20 : LY was designed to be completely customisable to your specifications allowing the customer to add their own personal touch on anything they might want to create.
Passion. Power. Prosperity. Certainty. The intersection of two souls is perfectly captured by our limited edition valentines day eternity range in 9 karat gold handset with black and white diamonds. What a stunning way to commemorate the love link between two souls destined to be ever intertwined.
C – 001/21 : VD was inspired by my sister Fatima Mohamed. Thank you for “ALWAYS ALWAYS” teaching me to choose eternity over seasonality, compassion over confrontation and to stretch out when others fold.
Your favourite jewellery brand meets your favourite design agency
To celebrate the launch of the 12AM brand and BCKRDS’ 2nd birthday – we put our heads together and designed a small capsule to mark these special occasions.