Piercing Philosophy

At 12AM, piercing is the beginning of a long-term curation.

Every appointment begins with understanding your ear - its anatomy, proportions, existing jewellery and personal style. We then recommend placements that feel balanced, intentional and designed to evolve with you.

Using professional needle techniques, solid 14kt gold jewellery and our signature flat-back system, every detail is chosen to support healing and longevity.

Because great ear curation isn't about adding more.

It's about adding with intention.

Book your appointment

  • Johannesburg — Monday & Wednesday: La Beauté on the Lake, 26A Dundalk Avenue, Parkhurst, Johannesburg

    Pretoria — Tuesday, Thursday & Friday: Ansaar Cove, 1226 Marwah Street. Ansaar Estate, 226 Marwah Street Erasmia, 0183

    Please select the correct location when booking your appointment.

  • A one-on-one consultation to build your collection with intention. Whether you're starting fresh, refining an existing collection or reworking previous piercings, every recommendation is tailored to your ear — R300.00

    Complimentary when you purchase jewellery or proceed with a piercing during your appointment.

  • For downsizing, jewellery changes, healing assessments and ongoing piercing care — R300.00

  • Piercing fees exclude the price of jewellery. All piercings are performed using 12AM jewellery exclusively. Should you wish to use your own jewellery, it must be solid gold, assessed by 12AM and converted into our signature flat-back system before your appointment.

    Piercing Fee

    Lobe — R300.00

    Helix — R400.00

    Forward Helix — R400.00

    Tragus — R400.00

    Flat — R400.00

    Conch — R400.00

    Daith — R500.00

    Rook — R500.00